On the energy labels we checked, 43-inch to 65-inch TVs use 50–110 W on average in standard (SDR) mode. That's 1.3p to 2.9p an hour at 26.32p per kWh. In HDR mode, they use up to 169 W, about 4.4p an hour.
Watching four hours a day, that's roughly £19.21 to £42.27 a year in SDR. Which?'s lab-tested averages range from £22.15 a year for 40–43 inch TVs to £34.70 for 65–75 inch ones.
Reading a TV energy label
TV labels have shown two figures since 2021: on-mode energy in kWh per 1,000 hours for standard dynamic range (SDR) content, and a second figure for high dynamic range (HDR). Because 1,000 hours at 1 W is 1 kWh, the kWh/1000h figure is the same number as the TV's average watts in the test. Each mode has its own A–G class, based on an energy efficiency index that allows for screen size. Under the rules, class A needs an index below 0.30 and class G is 0.90 or above.
| Model | Size and type | SDR class | SDR | Per hour | HDR | Per hour | Per year |
|---|---|---|---|---|---|---|---|
| Samsung UE43DU7100K | 43" LED (LCD) | G | 53 W | 1.4p | 104 W | 2.7p | £20.37 |
| Samsung QE43Q60DAU | 43" QLED (LCD) | F | 50 W | 1.3p | 101 W | 2.7p | £19.21 |
| Samsung UE50DU7100K | 50" LED (LCD) | G | 70 W | 1.8p | 105 W | 2.8p | £26.90 |
| Samsung UE55DU7100K | 55" LED (LCD) | G | 80 W | 2.1p | 121 W | 3.2p | £30.74 |
| Samsung QE55Q60DAU | 55" QLED (LCD) | E | 63 W | 1.7p | 126 W | 3.3p | £24.21 |
| Samsung QE55S90DAE | 55" OLED | G | 81 W | 2.1p | 123 W | 3.2p | £31.13 |
| Samsung UE65DU7100K | 65" LED (LCD) | G | 110 W | 2.9p | 169 W | 4.4p | £42.27 |
| Samsung QE65Q60DAU | 65" QLED (LCD) | E | 69 W | 1.8p | 160 W | 4.2p | £26.51 |
Two patterns stand out. Bigger screens use more, and HDR uses a lot more: the 65-inch QLED's HDR figure is more than double its SDR figure. We only had Samsung labels to hand for this table, so it shows a spread of sizes and technologies, not the whole market.
Older and other TVs
Older sets can use a lot more. Energy Savers lists LCD TVs at 125–200 W and plasma screens at 280–450 W. National Energy Action's 2025 range for LCD TVs is 25–175 W Typical (published). If yours is more than about ten years old, check its rating plate.
What Which?'s tests show by size
Which? publishes yearly running costs for the TVs it tests, at 26.32p, assuming four hours of viewing and 20 hours on standby each day.
| Screen size | Average a year | Range |
|---|---|---|
| 40–43 inch | £22.15 | £14.74 – £30.66 |
| 48–50 inch | £25.24 | £17.06 – £35.45 |
| 55–58 inch | £27.46 | £18.06 – £38.31 |
| 65–75 inch | £34.70 | £20.09 – £57.64 |
By technology, Which?'s averages are close. At 65 inches, it lists LCD at £35.43, QLED at £32.53 and OLED at £30.35 a year. Screen size and settings matter more than the panel type. The Energy Saving Trust gives similar examples: about £40 a year for a 60-inch F-rated TV and £20 for a 40-inch one (GB prices).
Standby: small, but always on
Ecodesign rules limit standby to 0.5 W and networked standby to 2.0 W for most displays. Higher limits apply in some cases, such as TVs with extra functions. At 20 hours a day, 0.5 W comes to 3.65 kWh a year, about £0.96. A TV that stays fully networked at 2 W would use 14.6 kWh, about £3.84. The Energy Saving Trust estimates that switching off all standby devices in a typical home saves about £45 a year in GB. A TV is one of many devices that adds to that.
Worked examples
1. 55-inch LED, four hours a day
The Samsung UE55DU7100K is labelled at 80 W in SDR. Four hours a day for a year uses 80 × 4 × 365 ÷ 1,000 = 116.8 kWh, about £30.74. Add £0.96 if it sits on 0.5 W standby the rest of the time.
2. Watching in HDR
Watching the same TV's HDR content (121 W) all the time instead would cost about £46.50 a year, £15.76 more. Most viewing mixes SDR and HDR, so the real figure falls between the two.
3. Going from 43 to 65 inches
In the same Samsung DU7100 range, the 43-inch model is labelled at 53 W and the 65-inch at 110 W. At four hours a day, upgrading adds about £21.90 a year.
Ways to cut the cost
- Use an energy-saving or eco picture mode. Brightness is one of the biggest factors.
- Turn it off properly overnight if you don't need it to wake for updates.
- Don't leave it on as background noise. A radio or smart speaker uses far less.
How we worked this out
Label figures were read from Samsung's UK energy label PDFs. kWh/1000h ÷ 1,000 × 1,000 = average watts in the label test. Per hour = watts ÷ 1,000 × 26.32p. Per year = watts × 4 hours × 365 ÷ 1,000 × 26.32p.
Standby uses the legal limits from the ecodesign regulation, not measured figures for any model. Which? and EST figures are their own published costs. We haven't measured any TV.
Frequently asked questions
How much does it cost to run a TV per hour?
On the labels we checked, 1.3p to 2.9p an hour in SDR at 26.32p per kWh, and up to 4.4p in HDR.
How much does a TV cost to run a year?
Which?'s lab-tested averages range from £22.15 for 40–43 inch TVs to £34.70 for 65–75 inch ones, assuming four hours a day plus standby.
Does leaving a TV on standby cost much?
Not much on a modern set. At the 0.5 W legal limit, 20 hours a day costs about £0.96 a year. Networked standby can cost more.
Is OLED cheaper to run than LED?
Which?'s averages show little difference at the same size. At 65 inches, OLED averages £30.35 a year against £35.43 for LCD.
Why does HDR use more electricity?
HDR content drives the screen much brighter in places, so the TV draws more power. On the labels we checked, HDR figures were roughly 1.5 to 2.3 times the SDR figures.
Sources
All checked on 29 October 2026. Figures are restated in our own words; follow the links for the originals.
- legislation.gov.uk – Regulation (EU) 2019/2013 (energy labelling of electronic displays), Annex II: energy efficiency classes: https://www.legislation.gov.uk/eur/2019/2013/annex/II
- legislation.gov.uk – Regulation (EU) 2019/2013, Annex III: the label: https://www.legislation.gov.uk/eur/2019/2013/annex/III
- legislation.gov.uk – Regulation (EU) 2019/2021 (ecodesign for electronic displays), Annex II: standby and off-mode limits: https://www.legislation.gov.uk/eur/2019/2021/annex/II
- Samsung UE43DU7100K energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-ue43du7100kxxu-energylabel.pdf
- Samsung QE43Q60DAU energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-qe43q60dauxxu-energylabel.pdf
- Samsung UE50DU7100K energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-ue50du7100kxxu-energylabel.pdf
- Samsung UE55DU7100K energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-ue55du7100kxxu-energylabel.pdf
- Samsung QE55Q60DAU energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-qe55q60dauxxu-energylabel.pdf
- Samsung QE55S90DAE energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-qe55s90daexxu-energylabel.pdf
- Samsung UE65DU7100K energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-ue65du7100kxxu-energylabel.pdf
- Samsung QE65Q60DAU energy label (manufacturer PDF): https://images.samsung.com/is/content/samsung/p6/common/energylabel/uk-energylabel-qe65q60dauxxu-energylabel.pdf
- Which? – How much does your TV really cost to run? (1 Sept 2026): https://www.which.co.uk/reviews/televisions/article/how-much-does-your-tv-really-cost-to-run-avFBE9o43tX5
- Which? – How much your appliances cost to run (26 Aug 2026): https://www.which.co.uk/reviews/cutting-your-energy-bills/article/how-much-your-appliances-cost-to-run-a7N937v2SWom
- Energy Saving Trust – Top five energy-consuming home appliances (23 Oct 2026): https://energysavingtrust.org.uk/top-five-energy-consuming-home-appliances/
- Energy Savers (Centre for Sustainable Energy) – How much electricity am I using?: https://www.energysavers.org.uk/advice/electricity-usage/
- National Energy Action – Electricity: what it costs to run appliances (A5 leaflet, April 2025 prices, PDF): https://www.nea.org.uk/wp-content/uploads/2025/06/Electricity-_A5-June-2025.pdf
- Ofgem – Energy price cap unit rates and standing charges: https://www.ofgem.gov.uk/your-energy-supply/your-energy-bill/energy-price-cap-unit-rates-and-standing-charges